JAMES JOYCE III is the founder and Chief Visionary Officer of Coffee With A Black Guy (CWABG), an innovative social impact movement in which he facilitates conversations about race and perspective for community groups and organizations. CWABG serves as a safe place for interactive, community conversations about a variety of issues from the perspective of a black man. For these efforts and more, several organizations have recognized James and his innovation, including the Ventura County branch of the NAACP which awarded Joyce with its 2018 Distinguished Citizen Award. Joyce is a former award-winning newspaper journalist, served as district director for State Senator Hannah-Beth Jackson (Ret.), and finished runner-up in the 2021 Santa Barbara mayoral election.